The Mainstreaming of Morse Code

Belief in the death of CW has apparently been greatly exaggerated.

The American car maker Jeep has enjoyed a relationship with dits and dahs over the years, weaving Morse Code messages into its ad campaigns (and even into the footrest of its Wrangler model SUV) over the years. It recently launched a new campaign that not only features Morse but set up a microsite online for people to visit and create their own Morse Code messages by typing. Hams who are devoted to the old-fashioned way of doing CW can rejoice in the belief this could rekindle interest in Code and show hams and non-hams alike that this classic, earliest form of digital communication remains robust - and in the mainstream of life!

The website for the new campaign - http://www.jeeplifeiscalling.com